Your Deputy
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What's included

Every component, itemized.

This is not a software subscription. It's a complete business operating system — designed, built, and configured for your trade. Here's exactly what you're getting.

Your Website

A custom-designed website built from your brand interview — not a template. Every site is unique.

  • 4 design architectures — Bold, Editorial, Workhorse, Personal. The generator selects based on your trade, personality, and content. No two clients get the same design.
  • 18 pages per site: Homepage, About, Services index + individual page per service, Areas index + individual page per town (up to 12), Contact, Quote, Reviews, FAQ, Privacy Policy, custom 404, sitemap.xml, robots.txt
  • Your voice, your words — copy pulled from your intake answers, not AI filler. Your story, your differentiators, your guarantee terms.
  • SEO foundations: LocalBusiness JSON-LD schema, Service schema on service pages, unique title/meta per page, canonical URLs, semantic HTML
  • Conversion built in: Click-to-call on every page, quote forms posting to your engine, online booking embed, Google/Yelp/Facebook review links
  • Security: Content Security Policy headers, no third-party font dependencies, privacy-compliant analytics
  • Your subdomain: yourbusiness.yourdeputy.com, served globally via Cloudflare
  • QA gated: 9 automated checks — zero placeholders, zero invented claims, all links resolve, contrast compliant

Your Automation Engine — 2,782 Rules Strong

Our library holds 2,782 automation rules across 46 trades. Your business doesn't get all 2,782 — it gets the ones that match your trade, your tier, and your workflow. Here's what typically activates on day one:

Launch — 30–35 automations

  • Lead: Instant auto-response (SMS + email), qualification questions, 1-hour follow-up if no reply
  • Booking: Estimate confirmations, 24-hour reminders, 1-hour reminders, no-show recovery
  • Job: Booking confirmation with details, 48-hour prep reminder, day-of "technician en route" with ETA, completion thank-you
  • Payment: Invoice sent notification, payment received thank-you + receipt
  • Emergency: Instant triage, priority dispatch queue

Growth — 45–51 automations

  • Reviews: Auto-request 24h after paid job, 7-day reminder if no review, negative experience interception
  • Referrals: Referral ask after 5-star review, referral tracking, referrer thank-you
  • Rebooking: Maintenance reminders (30/90/annual), service plan upsells
  • Payment: 7-day overdue reminder, 14-day overdue escalation
  • Proposals: 24-hour follow-up after proposal sent, 3-day follow-up, decline feedback request
  • Nurture: 3-day and 7-day lead nurture sequences for unconverted estimates
  • Trade-specific: Water heater flush reminders (plumbing), filter change reminders (HVAC), panel safety inspections (electrical), plus more automations built for your trade

Scale — 57–63 automations

  • Full nurture sequences: 5+ touchpoint campaigns for cold leads, segmented by trade and service interest
  • Seasonal campaigns: Spring tune-up blasts, winter prep reminders, holiday scheduling pushes — pre-built for your trade
  • Win-back: 6-month dormant customer check-in, 12-month win-back offer with incentive
  • Equipment-age triggers: Water heater 8-year replacement consultation, HVAC 15-year system evaluation, roof age-based inspection offers
  • Quality programs: Post-job QA surveys, callback prevention sequences, warranty claim workflows
  • Advanced segmentation: High-value customer VIP tracks, commercial vs. residential differentiated messaging

Your Intake — 55 Fields, 6 Steps

We don't guess. We ask. The build is fast because the intake is thorough.

  • Step 1 — Business basics: Legal name, DBA, trade, contact info, service towns + ZIPs
  • Step 2 — Brand & contact: Logo, brand colors, tagline, service area description, social URLs
  • Step 3 — Team & price book: Team roster with bios and photos, service price book with descriptions, deposit policy, estimate type
  • Step 4 — Reputation & workflow: Review profile URLs, customer stories, communication preferences, follow-up aggressiveness, maintenance plans, commercial vs. residential, after-hours policy
  • Step 5 — Brand & voice (new): Brand personality picker, voice/tone selector, business story in your words, differentiators, 3 sites you love, 3 sites you hate
  • Step 6 — Review: Complete summary with tier feature checklist (opt out of any automation you don't want)

Your Infrastructure

Enterprise-grade plumbing you never see but always benefit from.

  • Cloudflare global edge: Your site served from 300+ locations worldwide via Cloudflare's network.
  • Multi-tenant worker: Per-client serving with hostname validation and reserved-subdomain protection
  • Provision queue: Secure API endpoint with bearer auth, atomic job claiming, retry logic, rollback on failure
  • Provisioner pipeline: Automated claim → validate → generate → QA → deploy → verify, with per-stage time budgets and automatic rollback
  • Client activation: Your intake answers select which automation rules fire for your business — matched to your trade, tier, and workflow. No manual setup.
  • Monitoring: Heartbeat checks, deployment logging, and audit trails on every provision

Your complete back office, configured.

Your website is built first. Your complete back office — portal, projects, team access, full automation — is configured and handed over once your intake is complete.

Start your intake